Lemon juice, maple syrup, cayenne pepper, and water mixed together are almost all that is consumed for the basic 10-day period of the Master Cleanse Diet. Also known as the Lemonade Diet, the Master Cleanse has developed intrigue due to the challenge it poses to the dieter's will. By many standards, the Master Cleanse is considered a fast. "How long did you last?" is more often asked of followers than "How much weight did you lose?" To see past the physical challenge and understand how it actually affects the body, I got answers from Today Show nutritionist and bestselling author of Joy's LIFE Diet, Joy Bauer.
Sarah Fuss: Joy, why do you think the Master Cleanse is so popular?
Joy Bauer: People think it's a quick way to lose weight and detox.
Sarah: The word "detox" is used a lot these days. Could you clarify its meaning?
Joy: The word "detox" is used to describe a process which helps to eliminate toxins in the body, and perhaps provides a rest for vital organs. Detox has become quite a buzz word nowadays, but there's really no such thing and clearly juice fasts and other radical regimens are not the answer. Your body does not need any help ridding itself of toxins -- the kidneys, liver, and bladder already do the job nicely.
Sarah: So, is the Master Cleanse good for weight loss?
Joy: No. For one thing, rather than trim you down quickly, the Master Cleanse may actually cause you to overeat: The beverages are high in refined sugar, which starts the digestive process and can create peaks and valleys in your blood sugar levels, leaving you hungry (not to mention irritable, lethargic and head-achy). The plan is also void of protein, a macronutrient that's critical during weight loss. (It helps maintain lean muscle mass, rev your metabolism, and stabilize blood sugar levels). If you do want to go on a liquid diet, your beverages should include 50% of your weight in protein grams. In other words, if you weigh 200 pounds, the beverages you consume daily should include 100 grams of protein.
I have spoken with many people who have tried this plan and were not able to sustain longer than a couple of days. Common comments I've heard are "impossible to sustain," "I feel starving," "I have no energy," "I'm dreaming of food," or "I binged on lasagna, fast food and cookies after two days on this fast"
Sarah: I've heard that the Master Cleanse cleans your body of old undigested food?
Joy: That's crazy... It's actually funny that anyone would make that ridiculous claim!
Sarah: So, what does the Master Cleanse help with?
Joy: I guess it provides a feeling of "temporary" empowerment because you believe you're helping cleanse your body. Not much of anything else, and I would certainly not recommend this plan.
Sarah: What would you suggest, instead?
Joy: For people looking to cleanse their body and jump-start weight loss, make your own healthy regimen. Ditch processed food, added sugar, salt, and alcohol. Instead, eat healthy whole food and drink plenty of water. Consider this: The Master Cleanse recommends 6-12 cups of its "lemon juice" per day. 12 cups equals approximately 1300 calories. A day of real food can also equal the same 1300 calories and provide protein, fiber, vitamins, minerals, and phytonutrients. Here's a much healthier "do-it-yourself" jump-start plan. (For more information on healthy eating and menus, go to wwwJoyBauer.com)
BREAKFAST:
-1 cup whole grain cereal with 1 cup skim milk
-Half pink grapefruit
-Water
LUNCH:
-4 ounces turkey breast or lean ham on two slices of whole wheat bread
topped with lettuce, tomato, and mustard. Plus a handful of baby carrots.
-Water
AFTERNOON SNACK:
-One apple
-12 natural almonds
-Water
DINNER:
-2 cups vegetable salad (with lettuce, cucumbers, onions and peppers)
topped with 2 tablespoons plain balsamic vinegar.
-5 ounces wild salmon or halibut seasoned and grilled with two teaspoons olive
oil, minced garlic, and fresh lemon.
-1 cup steamed broccoli topped with one tablespoon grated Parmesan cheese.
-Water
Sarah: Is consuming 1300 calories of Master Cleanse "juice" truly the same as eating 1300 calories?
Joy: Calorie-wise, yes. When it comes to weight gain or loss our bodies don't really know the difference between calories from refined liquid sugar and calories from quality food. But when it comes to staying-power on a plan and how you feel, where those calories come from will matter tremendously. That's because you'll feel significantly better eating or drinking 1300 calories if they provide protein, fiber, and complex carbohydrate (along with vitamins and minerals). You'll have more energy, less irritability, better stabilized blood sugars, and stick with the plan, so the weight ultimately comes off.
For more, check out how happiness helps your diet.

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