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Is Olive Oil Worth a Splurge?

Posted Thu, Feb 28, 2008, 2:27 pm PST
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We've all considered the benefits of splurging on an extravagantly priced olive oil. Is there a magic ingredient lurking in the fancy bottles that will raise our cooking to greatness or is it just a marketing scam? Here's how to make sense of it all...

Buying Tips and Cooking Bits

-The Language of Labels  Deciphering olive oil labels is a challenge. Those that read, "first cold pressing" or "extra virgin," are the most expensive because they taste the best and are difficult to make. These oils are extracted by a centrifuge, which is an apparatus that rotates at high speed and, in this case, separates the oil from the olive paste using the laws of physics. This special process is done to get around heating the olives, which weakens their true flavor.

-Where Expensive Counts  That delicious, earthy olive flavor is brightest when the oil is raw. Use that expensive stuff, the "extra virgin" kind that has the truest olive taste, in raw preparations and alongside ingredients that won't overpower it. That way you'll get the most out of your fancy purchase.

-Avoid Extremes  "Light" olive oil and "Pumace" olive oil don't cut it. It may seem counter-intuitive but don't use "pure olive oil" either, because that usually means it's been refined with chemicals and, sometimes, just blended with plain ol' virgin olive oil.

-Heat Sensitive  Since olive oil has a lower smoking point than other vegetable oils and is categorically more expensive, I don't use it for high-heat cooking. I use a more affordable oil (i.e., Canola) for jobs such as searing a piece of fish. Then, once it's cooked, I'll top it with some vegetables and a drizzle of good olive oil for flavor.

-Calorie Count  High in monounsaturated fats and antioxidants, olive oil is considered a healthy part of our diet. However, it is high in calories. 120 per tablespoon makes a salad heavier than you might realize, if you are calorie counting. 

-Forgotten Fruit  It wasn't until recently, despite all my years of cooking, that I realized olives are the "fruit" of the olive tree (which is actually an evergreen!). So, why not pair this "fruit" oil with actual fruits?  Quickly sauté some apple or peach slices (for example) in olive oil and serve them with roasted meats, as part of a vegetable stir-fry, or even for a savory touch to basic frozen yogurt.

Average (944 Ratings): 4 out of 5 stars

  • 1. Posted by silancedogz on Fri, Feb 29, 2008, 7:31 am PST

    It is as I expected. Rachael Ray dumps huge amounts of EVOOthat'sextravirginoliveoilkids all over everything, including bacon, so her lemmings will rush out to purchase job lots of her overpriced name-brand extra-virgin olive oil. Seriously, this is good information that needs to be shared. People that get all of their cooking information from shows like "30 Minute Meals" mayo not realize that the extra-virgin variety is not necessarily the best choice for many recipes. Thank you for the explanations.

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  • 2. Posted by Spanky on Fri, Mar 14, 2008, 12:46 pm PDT

    Nothing new here....

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  • 3. Posted by marykay_vaughn on Fri, Mar 14, 2008, 12:48 pm PDT

    Anti- Intoxicants? Man Im way too drunk to start drinking olive oil.

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  • 4. Posted by judifc on Fri, Mar 14, 2008, 12:50 pm PDT

    Very interesting information. I agree with the first comment and Rachael Ray - slop it on everything! I prefer Greek, extra virgin or cold pressed. To me, it's the most flavorful. Didn't realize the calorie count was so high - now I can blame my weight gain on that!

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  • 5. Posted by GENE R on Fri, Mar 14, 2008, 12:50 pm PDT

    extra virgin olive oil, i have found, is a good way to get some kids to consume less butter which is decidedly less healthy. my nine year old daughter considers extra virgin olive oil with french bread a treat.

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  • 6. Posted by Fernando on Fri, Mar 14, 2008, 12:50 pm PDT

    please, just say it! overpriced olive oil is not worth it. Why is everybody so afraid to tell the truth?

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  • 7. Posted by ladycliff78 on Fri, Mar 14, 2008, 12:50 pm PDT

    Rachel Ray may be the "stupe du jour", but in reality she is a hack.

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  • 8. Posted by cindy b on Fri, Mar 14, 2008, 12:51 pm PDT

    LOL, love the comment from above...they hit the nail right on the head. I am getting so I can't even stand to listed to Rachel Ray's raspy voice anymore. She gives tips on cooking, but has NEVER gone to school for it. AMAZING

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  • 9. Posted by domenicardolino on Fri, Mar 14, 2008, 12:51 pm PDT

    its always the best and healthiest as long as it's not cooked. If its gonna be cooked, use cheap stuff , because the heat ruins good olive oil

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  • 10. Posted by mom_x_5 on Fri, Mar 14, 2008, 12:51 pm PDT

    Rachel Ray is an idiot anyway. EVOO....Its faster to say olive oil. Besides I think she was a man in another life ;)

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  • 11. Posted by jenniea.logy on Fri, Mar 14, 2008, 12:52 pm PDT

    I found an article not too long ago that said Canola oil is an artificial oil made in Canada, and I have not touched the stuff since. I'm not sure what to use now....have been using Extra Virgin Olive oil.

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  • 12. Posted by Bob D on Fri, Mar 14, 2008, 12:52 pm PDT

    actually, the greener the oil the more pure and concentrated

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  • 13. Posted by steelers2009 on Fri, Mar 14, 2008, 12:53 pm PDT

    What a great write up about olive oil. Now I won't be standing in front of the olive oil section of the supermarket for 10 minutes trying to decide on which one to buy. I use olive oil in almost everything I cook and thats a lot longer than Rachel Ray has been around.

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  • 14. Posted by nmbskll74 on Fri, Mar 14, 2008, 12:53 pm PDT

    Olive oil has a place in history and is by and large an oustanding choince for lighter healthier cooking oils, I like sesamee oil as well with it's rich nutty flavor. Good info from someone who's got the 411. Not just some marketing ploy to get you to run out and buy there brand BAM!

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  • 15. Posted by hyouwassa on Fri, Mar 14, 2008, 12:53 pm PDT

    using canola oil at high heat is a really bad idea. those kinds of oils (polyunsaturates) go rancid very rapidly at high temperatures, and you'll be ingesting molecules that can be dangerous for your body. olive oil is a better cooking oil because it's more stable at higher temperatures

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  • 16. Posted by kazkilla on Fri, Mar 14, 2008, 12:53 pm PDT

    this is a great article on something that people dont usually think about...the timing could not be better for me, i was just in san francisco and had a chance to check out their farmer's market at ferry market where i was introduced to many things, including sciabica and sons olive oil...i dont know where else they sell it (i'm sure they have a web site of some sort), but it is excellent, higher priced, but it falls into the 1st category, extra virgin and fresh pressed...delicious!

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  • 17. Posted by lizloweneedlepoint on Fri, Mar 14, 2008, 12:53 pm PDT

    BEST Olive Oil at ANY price is California Olive Oil from Fairway Market in Plainview, NY. Really exceptionally smooth and no wierd after-taste !! Great with their freshly made baguette sliced thin. ENJOY !!!

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  • 18. Posted by cfcjmr805 on Fri, Mar 14, 2008, 12:53 pm PDT

    McEvoy Ranch and The Lark Creek Inn pair olive oil with homemade vanilla ice cream and black sea salt. My mom says, it's the best end to a meal she has ever had.

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  • 19. Posted by Kati G on Fri, Mar 14, 2008, 12:54 pm PDT

    While I'm not a "lemming" I do also use EVOO on everything simply because I don't stock my house with twenty different oils. I happily buy my EVOO at costco...where it is nearly less than half the price of the regular market and makes it just as affordable as your run of the mill vegetable oil. I don't see why an informative article about a commonly used product needs to be turned into a Rachel Ray Bashfest. Her food is YUMM-OH ... LIghten up...the article was about Olive Oil..not "Ten Reasons You Hate Rachel Ray"

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  • 20. Posted by M. C. L. on Fri, Mar 14, 2008, 12:54 pm PDT

    Rachel Ray isn't a very good cook, and is basically just lowering the standards of American cuisine - that's why Anthony Bourdain hates her.

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  • 21. Posted by Sheldon C on Fri, Mar 14, 2008, 12:54 pm PDT

    She is wrong-light olive oil is perfect for frying with flavor!

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  • 22. Posted by Stephanie R on Fri, Mar 14, 2008, 12:54 pm PDT

    If I could avoid the taste of Olive Oil, I would use it more, since it is very good for you. Is that possible? I would not ever again use it for cooking, it took days to air out the odor. Enjoy it on salads, especially with some garlic added

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  • 23. Posted by vera e on Fri, Mar 14, 2008, 12:54 pm PDT

    is a store brand extra virgin olive oil as good as say bertoli??

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  • 24. Posted by Wild Flower on Fri, Mar 14, 2008, 12:55 pm PDT

    Very useful info for people who are on a low calorie diet. I thought olive oil is the best source of low calorie oil. That is why I replaced my canola for most of my cooking excpet for deep frying.

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  • 25. Posted by Birute M on Fri, Mar 14, 2008, 12:55 pm PDT

    I love olive oil and use it because I care about natural products. Recently I've found out about #1 antioxidant. It is really something! If somebody is interested I can give a website address.

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  • 26. Posted by alangfel2 on Fri, Mar 14, 2008, 12:55 pm PDT

    TV chefs are incorrect in cooking with extra virgin olive oil...this oil is for salads and non-cooking use...heat destroys the flavor..for cooking just use a good grade plain olive oil

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  • 27. Posted by Tim on Fri, Mar 14, 2008, 12:55 pm PDT

    Check out this place in Geneva, IL. It has a great selection of flavored olive oils and vinegars. Best part is you can taste it before you buy it, they bottle and cork it fresh. They have a nice website too (www.olivemillgeneva.com).

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  • 28. Posted by c.giesler on Fri, Mar 14, 2008, 12:56 pm PDT

    This told me nothing new....Which brands are worth the extra $$?

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  • 29. Posted by Monty on Fri, Mar 14, 2008, 12:56 pm PDT

    Wow = "despite all my years of cooking, that I realized olives are the "fruit" of the olive tree". What kitchen has she been held hostage? Been my experience that the cheaper variety doesn't have as strong of an olive taste. The extra virgin does if that's what you're shooting for. If health's the ticket, regular olive oil works fine for flavor. Canola oil isn't what it is all cracked up to be on the health side. Google some good research and see for yourself...

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  • 30. Posted by Nikki N on Fri, Mar 14, 2008, 12:56 pm PDT

    Wow. You're one of those Rachael Ray haters, aren't ya? Who really cares what she does? For real.

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