I am always seduced by the honey stand at my local green market. The beeswax candles, the pollen, the different flavors of honey... How can so much good stuff come from one small creature? Here are some of my "rules" for selecting and using different types of honey:
--I buy the "single variety" (usually yielded from only one type of flower) honeys from a local producer that I trust. I find color speaks louder than words. Darker honeys, like Chestnut and Fir varieties, have a stronger flavor. Lighter colored varieties, like Acacia and Clover, are mellower.
--Honeys that are jarred with a chunk of or small bits of the honeycomb or labeled "raw" have not been heated or filtered. Though their shelf life is shorter, they have complex and delicate flavors. Buy this type of honey in smaller quantities and use it in more straightforward preparations, like a drizzle on toast, mixed in cereal, or to glaze the top of a cake or tart in place of sugar.
--"Liquid" or "creamy" honeys are not necessarily any less organic" or "natural". They have merely been heated to easily filter out impurities or rendered "creamy" (non-opaque) to make them smoother and easier to use. Because their flavors tend to be more muted, I like to use these for preparations that involve heat. Heat a half a cup of honey, for example, until it bubbles and froths, and add a generous splash of sherry or red wine vinegar. Cook for an additional minute until the texture thickens, stir in some of your favorite mustard, and pour the mixture over a pork roast or roasted vegetables just as they finish cooking in the oven. A delicious glaze.
--Try a small jar of that bee pollen! These little nuggets, loaded with vitamins, taste like the pure essence of honey. I like to add them to my homemade granola mix. Sprinkle them over banana slices caramelized in some honey or sprinkle them over a bowl of yogurt.
--Don't be ashamed of that plastic honey bear. Sure, "Grade A" or "Natural" honeys are the purest, but most of all, buy what you love and what you will use!

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