If you watch much TV, you'd think that the American male is still pretty much obligated to drink beer in order to prove his masculinity. Now don't get me wrong, beer is a noble drink that sometimes proves to be a better match than wine with certain foods. But unfortunately, wine was on the losing end of the beverage wars for far too long, and the assumption was that real men didn't like fermented grape juice anymore than they liked quiche. Wine was for wimps, according to Madison Avenue, or at least was nothing more than a silly pink beverage designed for women.
Happily for those in my line of work, the times they are a' changing! Recent statistics have proved that wine has finally outpaced beer in overall American consumption. This is historic. While women still make the majority of wine-buying decisions, the time for real men to buy wine is here. And I'm not just talking to the fussy, over-educated male wine snobs out there, but to the everyday guys looking to relax with a drink while watching the game or manning the grill. Another bonus is that wine isn't as fattening as beer and comes loaded with beneficial antioxidants and heart-friendly polyphenols.
So drink some red wine with Dad this Father's Day -- choose some easy-drinking zinfandel for barbecued chicken off the grill or a chewy cabernet to pair with steaks. A glass or two of red wine consumed with food is a very healthy alternative to guzzling a six-pack of Bud for the average American male. And while you're at it, encourage Dad or your husband, boyfriend, or brother to go for a brisk walk after that barbecue bonanza -- wine can and should be a part of an overall commitment to a healthier American lifestyle for us all. Cheers!
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