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The Ten Spot at Trader Joe's: Channeling Indy Jones, not Charles Shaw

Posted Wed, Jan 17, 2007, 1:50 pm PST
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Ahhh, Trader Joe's...when missing Manhattan, I used to rationalize that at least we have the advantage of Trader Joe's here in Santa Monica. But my friend Jessie now tells me that TJ's has made its New York debut, so she, too, can now purchase such favorites as white-cheddar soy chips, chocolate-covered cranberries, Tiger Milk bars, Tasty Bite and killer pizza dough. 

But what Trader Joe's may be most famous for is that shady character "Charles Shaw" and his inexplicably inexpensive wines that retail at TJ's for $2-$4 a bottle. "Two Buck Chuck," as the wine has fondly been called, has made a huge impact on the market, but is it good? That is the question I have been asked at least six hundred million times in the last few years, so let me answer succinctly -- if a wine tastes "good" to you, then it's good wine. If you enjoy bargain-basement wines, then drink up proudly, but do understand that what you're tasting isn't exactly the apex of grape achievement. Charles Shaw and other bulk wines are exactly that: wines that are bottled in mass quantities from grapes or grape juice purchased at volume discount prices. (Note that these labels always read "California" as a generic place of origin, which means the grapes therein can hail from absolutely anywhere in the Golden State, as opposed to being from a specific AVA with quality restrictions.) There is no artistic vintner named Charles carefully nurturing his plot of merlot vines at that price, friends, but rather a big ol' industrial wine factory churning out the juice somewhere in the Central Valley.

Trader Joe's wine department is all about treasure-hunting.  Because they do buy a lot of wine, you can often pick up some surprisingly good wines at astonishingly low prices, more often from places like Spain, New Zealand, Argentina, or South Africa than from California. Put on your fedora and get out your whip, because there are treasures to be found if you can decipher the wine hieroglyphics on the labels. Below are the GMG picks for bottles of wine purchased recently at Trader Joe's that all cost ten bucks or less:

WHITES 

1)  Albariño, Castiñeira  (Rias Baixas, Spain 2005)  - $8.99

Get to know the great white grape of northern Spain's Galician coast...albariño is crisp and aromatic, and pairs beautifully with shellfish like oysters. Lots of notes of green pears and honeydew melon -- no oak, very refreshing.

2)  Sauvignon Blanc, King Shag  (Marlborough, New Zealand 2006) - $7.99

Cloudy Bay helped put Marlborough on the world's wine map, but in my experience, many New Zealand sauvignon blancs that cost more than this inexpensive sipper don't really offer much distinction for the price. Classic SB from New Zealand is green, green, green -- lots of herbaceous, grassy notes and what my husband calls the "olive" or picholine flavor. People either love 'em or hate 'em, but at this price, you ought to try it and see if this style of sauvignon blanc is to your taste. I love them.  

3)  Blanquette de Limoux, Comte de Galeyran  (Limoux, France NV) - $5.99

This wine was a discovery! So cool to find something like this at a grocery store...Limoux and Champagne are regions that each like to claim that they own the ancestral bragging rights to the invention of French sparkling wine. Needless to say, Champagne has just about whooped Limoux out of everyone's consciousness. But this super cheap bubbly has much more character than that crappy Korbel you know you're too embarrassed to bring to a party. This isn't profound bubbles, but it's pretty tasty for a brunch or fun, everyday event.

REDS

4)  Malbec, Don Miguel Gascón  (Mendoza, Argentina 2004) - $9.49

Malbec is Argentina's star grape -- originally one of the five ancient Bordeaux varieties, it has blossomed in the Mendoza Valley. This everyday version showcases hallmarks of the grape -- ripe plum fruits with more dusty, rustic flavors than its buddy merlot.  

5)  Merlot, Red Diamond  (Washington 2002) - $7.99

Ye fans of merlot, rejoice for Washington State!  A trip I took all through Eastern Washington last year affirmed for me that this is where merlot sings best. Red Diamond is an inexpensive entry point to the world of WA merlot, and I have to say, I was pleasantly surprised at just how much this relatively generic bottling, i.e., no AVA designation within the state, nevertheless had to offer. Really good wine for the price -- juicy, round and a decent length finish. 

6)  Nuvola Vecchia  (Tuscany, Italy 2002) - $5.99

Okay, say hello to my leetle friend. I love this blend of 90% sangiovese and 10% merlot, which qualifies it for the "Super Tuscan" term -- the traditional grape of Tuscany, sangiovese, with a dollop of the nontraditional merlot. This wine is light-bodied, with cherry tones and nice herbal notes of anise and oregano that make it great for Monday night pasta. Yummy, cheap, easy. 

 

 

 

 

 

Average (60 Ratings): 4.5 out of 5 stars

  • 1. Posted by Dawn on Mon, Jan 22, 2007, 4:23 pm PST

    Awesome! Just what I needed. :)

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  • 2. Posted by Bonnie B on Tue, Jan 23, 2007, 11:20 am PST

    We just remodeled and included a 600 bottle wine closet for resale value (we're not big wine drinkers, mostly due to ignorance). This will certainly help us decide which wines to use as "filler" while we learn how to build a real snooty collection. ;o)

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  • 3. Posted by Christopher on Tue, Jan 23, 2007, 12:26 pm PST

    I have printed out your article and will be taking it to TJ for my next shopping excursion. As always, you are a wealth of knowledge. Many Thanks!

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  • 4. Posted by ar73180 on Tue, Jan 23, 2007, 1:19 pm PST

    I also like the santa ema cab sav for $3.99 and the barefoot zin for $4.99

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  • 5. Posted by Valerie T on Tue, Jan 23, 2007, 1:20 pm PST

    First of all, I love your articles. But, I was wondering, is there anything like TJ's in Georgia? I am a true wine collector. Please help.

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  • 6. Posted by Lauren Brody on Tue, Jan 23, 2007, 1:44 pm PST

    I am a HUGE fan of trolling the bottom shelves at TJ's for good cheap drinks, and always come out with a winner. The Viogniers are great, any of them.

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  • 7. Posted by Mike on Tue, Jan 23, 2007, 1:46 pm PST

    For $3.99 I like the Bears Lair cabernet. Far more consistent than 2 buck chuck. The 2002 vintage is still available which also helps the quality. It is bottled in Napa (so says the label) but it is not clear that the grapes are from napa, but if so... where else can you get a bottle of napa cabernet for this price???

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  • 8. Posted by honeybunny on Tue, Jan 23, 2007, 1:48 pm PST

    thank for the input on the wine....

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  • 9. Posted by cyleb on Tue, Jan 23, 2007, 1:51 pm PST

    Where are the other 4. I only see 6. Oh well. I would add Blackstone Merlot. It to me is the BEST everyday wine under $10.

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  • 10. Posted by nikkinik2383 on Tue, Jan 23, 2007, 2:26 pm PST

    Where are the other 4???

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  • 11. Posted by kittee09 on Tue, Jan 23, 2007, 2:38 pm PST

    For champagne, I highly recommend Barefoot Bubbly! This is the best for mimosa's, or just drinking on it's own! And, it's also under $10! Drink up, buttercup!

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  • 12. Posted by healy_kelly on Tue, Jan 23, 2007, 2:58 pm PST

    thanks for some new ideas! 1st i agree w/ Miley that bear's lair cab is AWESOME!!! but lately i've really been into whites, here are my favs: bonny doon dry riesling ~$7.99 geyser peak sauvignon blanc ~$6.99 there's also an italian one w/ bubbles that makes a great mimosa, can't think of the name, but it's a taller bottle & has bubbles/circles on it. the prices @ TJs are WAY better than any other store....& i could go on forever...but those are just a few good ones!

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  • 13. Posted by la vie boheme on Tue, Jan 23, 2007, 3:14 pm PST

    I worked for Trader Joes for years and gotta love the prices on wine. I won't buy wine anywhere else. Trader Joes rocks!

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  • 14. Posted by RITA M on Tue, Jan 23, 2007, 3:29 pm PST

    Thank you,Chef-- par excellence--. You answered promptly and I can't wait to taste this recipe! Again, thank you. Reet

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  • 15. Posted by iflyswifts on Tue, Jan 23, 2007, 3:34 pm PST

    I don't see a thing wrong with the "2 buck Chucks", myself. For an everyday wine I don't think you can beat them at twice the price.

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  • 16. Posted by dominiquetrix@sbcglobal.net on Tue, Jan 23, 2007, 10:21 pm PST

    I loved your article! I love TJ's!! The bubbly Italian wine id Frizante Pinot Grigio which was a steal at 3.99 and a huge hit over the summer. I think that the Limoux champagne is one of the best kept secrets in the champagne section as well as this other french champagne that has a yellow and green label and sells for 7.99. It also comes in a respectable rose. As for reds, there is a great Merlot that drinks way better than the 3.99 price. It is Trellis Merlot. WOW! It has become quite the hit at home. There is also this Spanish wine at 4.99 that was fabulous but TJ's has been out of it for a while, now. It is something like Monastrel.

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  • 17. Posted by Obalid M on Tue, Jan 23, 2007, 11:09 pm PST

    You forgot to mention Chilean wines at TJ's. My favorite Concha y Toro Casillero Del Diablo Cabernet Sauvignon

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  • 18. Posted by Dolores A on Wed, Jan 24, 2007, 4:51 pm PST

    As a former Liquor & Wine Store owner, I can honestly say that the Red Diamond Merlot (and cabernet) Are great wines at this price. Full bodied, nice finish, great with a steak dinner

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  • 19. Posted by s2_rob on Thu, Jan 25, 2007, 1:41 pm PST

    Thanks Bonnie for the great suggestions. I printed out the article and put in my car, so the next time we visit TJs we'll have it!

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  • 20. Posted by Bonnie Graves on Fri, Jan 26, 2007, 4:15 pm PST

    To dominiquetrix: Good pics in your TJ's suggestions! Trust one's own taste buds, no matter what the price. FYI, "monastrell" is the Spanish word for the same grape that is called "mourvèdre" in France and "mataro" in other locations. Deep, dark moody wines from this grape - BG

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  • 21. Posted by Bonnie Graves on Fri, Jan 26, 2007, 4:17 pm PST

    To healy_kelly: most inexpensive Italian bubblies are either proseccos (name of wine and the grape) from the Veneto region, birthplace of the bellini, or are moscatos from Asti in the Piemonte area; the former can be a bit sweeter, whereas prosecco is usually made dry. --BG

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  • 22. Posted by Bonnie Graves on Fri, Jan 26, 2007, 4:18 pm PST

    To cyleb: The "Ten Spot" refers to the average bottle price, as I don't always review a full ten different wines - I will come back to TJs again, though, as it's an increasingly big player in wine retail. See Costco next! --BG

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  • 23. Posted by Bonnie Graves on Fri, Jan 26, 2007, 4:31 pm PST

    To valtucker 2004: Hmmm, there are some great wine shops in Atlanta but Georgia is still kind of a tough state. The good news is that more online retailers can now ship direct to the Peachtree State - check out my friend Gary's huge retail operation and website at: http://www.winelibrary.com/ They're doing a "six mix" of great value wines right now, and I think are still doing free shipping for first time customers. (FYI, Gary is a Jets fan but I don't hold it against him nor does it impact his excellent wine taste.)

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  • 24. Posted by laknows on Sun, Jan 28, 2007, 12:35 pm PST

    To Valtucker and BonnieGraces...see Trader Joe's website..they have or are opening up stores in and around Atlanta! Have been going to the stores since its original one in So Pasadena Ca!!

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  • 25. Posted by carmelita1951 on Sun, Jan 28, 2007, 12:38 pm PST

    I love TJ;S best market ever, prices are exelent and wines cheaper than bevmo ( beverage and more) charle shaw is good but a litle acid (heartburn) i give trade;s joes 5 stars * * * * *. im chilean so i get chilean wines . CASILLERO DEL DIABLO,merlot

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  • 26. Posted by carmelita1951 on Sun, Jan 28, 2007, 12:42 pm PST

    casillero del diablo

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  • 27. Posted by chantalbmcmahon on Sun, Jan 28, 2007, 12:43 pm PST

    yeah.....right this wine either tastes to sweet or to sour....never very good....i would stick to the normal EXPENSIVE wine.

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  • 28. Posted by carmelita1951 on Sun, Jan 28, 2007, 12:46 pm PST

    charle shaw is exelent for cooking i use semillon blanc for ciccioppino and marinara sauce

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  • 29. Posted by therapydude on Sun, Jan 28, 2007, 12:51 pm PST

    Barefoot merlot is well named. don't care for the taste. Dancing Bull and Yellowtail are good merlots. I like Chilean Pinot for a little more money.

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  • 30. Posted by bleagan6673@sbcglobal.net on Sun, Jan 28, 2007, 1:18 pm PST

    You should have tried a few more reds @ TJ's -- such As Bogle Cabernet & Merloty or Beringer 2004 Cab - all are 7.99, fo ran interesting twist try ECO-BRIDGE Cab from Booneville, CA @ 4.99. more than 2X better than 2 buck chuck.

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